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Smarter Planet

For more than six years, companies, cities and communities around the world have been helping to build a Smarter Planet. We’ve seen enormous advances, as leaders have begun using the vast supply of data to transform their enterprises and institutions through big data and analytics, mobile technology, social business and the cloud.

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Today, the vast amount of data that customers are generating lets marketers understand them not just as segments or targets, but as actual individuals

Crowley Maritime Corporation - engaged IBM & IBM Business Partner Ultramatics to develop a Smarter Commerce solution with IBM WebSphere. Client Success Video

Cloud analytics software helps make shopping ‘social’

Almost 200 CMOs and CIOs came together to discuss the future of marketing. They told us, companies need to “tear down that wall” between marketing and IT to create better experience for customers, because that’s what it’s all about.

Retailers deliver on social, mobile to entice #millennials back-to-school

Thoughts from retail leaders on future of retail. #SmarterRetail #NRF14

How to speed up the arrival of connected cars? #M2M #IOT

As of early 2013, women make up only 31 percent of the information technology workforce. For the women who work, or want to, in tech, how can we help them thrive? #WomenInTech

How cognitive technologies boosted UNICEF's Social Networking in Africa

Want to Help Cure Disease or Discover New Stars? Now You Can, Using Your Smartphone