For more than six years, companies, cities and communities around the world have been helping to build a Smarter Planet. We’ve seen enormous advances, as leaders have begun using the vast supply of data to transform their enterprises and institutions through big data and analytics, mobile technology, social business and the cloud.
The new CMO and the science of giving people what they want
Transforming the role of CMO
Welcome to the era of the Chief Executive Customer
Almost 200 CMOs and CIOs came together to discuss the future of marketing. They told us, companies need to “tear down that wall” between marketing and IT to create better experience for customers, because that’s what it’s all about.