Facebook sees rise of mobile in it's revenue. 20% of all Facebook ad spend is going to mobile. Of those ads, 71% target Android phones.
Sponsored Stories on Facebook Mobile are getting 13 times the click through rate and earn 11.2 times more money per impression compared to all of FB desktop ads.
Why Pinterest is essential for SMB. -In March Pinterest had 19 Million users according to comScore. -Users spend an average of 89 minutes on the site. -Women make up 65% of users and 84% of time spent. -Users share and volunteer highly specific preference information. -Shoppers referred from Pinterest are 10% more likely to make a purchase than other Social Networking sites.
So.cl is Microsoft social media platform. Utilizing a combination of Pinterest, +1, FB and Twitter elements. Users can "riff" so.cl speak for adding additional relevant content or tags to a post. The basic idea here your Bing searches are shared on So.cl and users "riff" on them. Prepare yourselves for riffing and being rifted...yep
Facebook will host a series of 5 SMB webinars covering basic Facebook business page strategy.
Startup GutCheck, uses the direct contact power of social media to reach target audiences. Improving on the historically expensive consumer research model. GutCheck has database of 5Mil potential candidates, allowing clients to sort to find a specific demographic. Price tag? 40 bucks a half hour per interviewee.
April Experian report says Pinterest is the 3rd most popular social networking site with 104 Million users. In context FB has 7 Billion and Twitter has 182 Billion. Pinterest is made of 60/40 women to men.