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The Benevon Model Fundraising System

At Benevon, we believe that sustainable funding is within the reach of every nonprofit organization if they dedicate themselves to making this happen, systematically, over time. Our programs and services provide the step-by-step process and the tools—training, templates, scripts, and rigorous coaching—to put each organization on the pathway to nonprofit financial sustainability.

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What sizes and types of nonprofit organizations has Benevon worked with? Our groups span the entire gamut of the nonprofit world—health and human services, advocacy, research, environmental, arts, faith, international relief, etc. We have alumni in all fifty United States, nearly every province in Canada, in the United Kingdom, as well as several countries in Europe. Here is a chart showing budget sizes of the groups currently registered in our Sustainable Funding Program.

After successfully implementing the Benevon Model the first year, most organizations have a glimpse of the fundraising potential—and complexity—of our seemingly simple model and they choose to join our five-year Sustainable Funding Program in their second year. Staying with the model over time, organizations like yours are able to significantly increase their funding from individual donors year after year, building a strong major gifts program, capital, and endowment.

Our signature year-long program, Benevon 101, will train and coach your team of up to seven people to design and successfully implement a mission-based system for raising sustainable funding from individuals. Benevon 101 includes two rigorous, fast-paced days of workshop sessions for your team of seven people, and four hours of private telephone coaching for your team following the workshop.

The Benevon Curriculum for Sustainable Funding trains and coaches nonprofit organizations of all types and sizes to customize and successfully implement the Benevon Model. The Benevon Model bridges the gap from the more traditional methods of fundraising, like special events, grants, and direct mail, into the world of major gifts, allowing each organization to take its financial future into its own hands.

Benevon 101: Results You Can Expect. By the end of your first year in the Benevon Curriculum for Sustainable Funding, your organization will have defined and quantified your legacy of sustainable funding, customized the Benevon Model to your unique needs, learned to integrate all existing fundraising activities into one systematic process that builds lifelong major donors, received templates for which data to track, and learned to benchmark your results using our Sustainable Funding Scorecard.

Benefits of the Benevon Approach. Gives your organization a system for raising sustainable funding from individual donors, which account for more than 80% of all contributions. Focuses on fundraising as a science, rather than an art. Continuously builds your base of lifelong donors; gets you off the treadmill. Allows your organization to establish a multi-year unrestricted giving society. Mission-based; honors your donors' true commitment to your work.

Are you part of the team at a non-profit organization that continually battles to meet its budgetary needs? Contact Benevon today to learn more about the Benevon Model for nonprofit fundraising and how it can help your organization cultivate donor relationships and achieve financial sustainability.

The Benevon logo is based on the 1970 and 1971 Indian 10 Rupee and 20 Paise coins, minted to commemorate the twenty-fifth anniversary of the Food & Agriculture Organization of the United Nations. The image and its elements (the sun, lotus flower, and grain) reflect the organic, abundance-based philosophy of the Benevon Model.

The Benevon logo is based on the 1970 and 1971 Indian 10 Rupee and 20 Paise coins, minted to commemorate the twenty-fifth anniversary of the Food & Agriculture Organization of the United Nations. The image and its elements (the sun, lotus flower, and grain) reflect the organic, abundance-based philosophy of the Benevon Model. Lastly, the GRAIN, a symbol of controlled nature, represents the human soul, which, like grain, must be cared for and cultivated.

The Benevon logo is based on the 1970 and 1971 Indian 10 Rupee and 20 Paise coins, minted to commemorate the twenty-fifth anniversary of the Food & Agriculture Organization of the United Nations. The LOTUS FLOWER (traditionally a symbol of prosperity), growing in mud at the bottom of a pond and then raising itself above the water to reveal its beauty, represents the soul rising from the confusion of matter into the clarity of enlightenment.

The Benevon logo is based on the 1970 and 1971 Indian 10 Rupee and 20 Paise coins, minted to commemorate the twenty-fifth anniversary of the Food & Agriculture Organization of the United Nations. The image and its elements (the sun, lotus flower, and grain) reflect the organic, abundance-based philosophy of the Benevon Model. The SUN represents the source of life in many cultures and times.

In the fall of 1992, I got a call from a friend in the business community, asking if I would be available to raise money for an inner-city African American private school. The school had 550 mostly low-income students. Many of the teachers were certified foster care providers. When serious problems arose at home, students could be moved to the home of a caring, familiar teacher. The school was a way of life for most of the teachers; they did not want to leave. Yet they needed more pay.

I toured the school and even went home with the kids on the school bus. The most telling thing was that three of the students wouldn't get off the bus. They rode the entire three hour bus route with us and returned to the school after 6 p.m. They each went home that night with a teacher. They knew what was waiting for them if they had gone to their own homes. So did the bus driver. This made an indelible impression on me.

...we also wanted to go back and tap the donors who had pledged for the big CEOs from the prior year's team. The problem was that they didn't remember us. Sure, they remembered that their friend, the CEO, had run in the Greek Marathon last year. They remembered that they had sent in a pledge for him. But, in truth, they hadn't paid much attention to that great home health organization he was running to support. Most likely, they didn't even remember our name.

Terry's goal is to shift the culture of nonprofit fundraising from the old scarcity-based treadmill of direct mail, grantwriting and special events to the abundance-based world of mission-based individual donors who want to sustain the long-term operations of the organization. Anyone with a deep passion for the long-term financial sustainability of their nonprofit organization who works with Benevon to customize our now-proven step-by-step process can attain financial sustainability.

Return on Investment (ROI) Short-term: On a first-year investment of $15,000 (plus travel expenses), the average group raises $200,000 in cash and pledges. Long-term: Because the Benevon Model is based on donors making five-year pledges for annual gifts of $1,000 or more, the return on investment increases with time. The average payoff on five-year pledges of $1,000 or more is 95%.

How does Benevon 101 work? We are not consultants who come to your office to work with you. Rather, your organization sends a mixed team of seven people—board members, staff and volunteers—to a two-day workshop we offer in several cities in the U.S. each year. Your team sits at its own round table in a room with ten to twenty other teams from different types of nonprofits.

Benevon has trained and coached more than 3,000 nonprofit organizations. In the process, we have learned a great deal about what it takes to have each organization be successful with our methodology. We have developed these “Eight Guiding Principles of Benevon.” Our intention in sharing this document is to make our point of view and our overarching objectives transparent to any nonprofit organization that may consider participating in our programs.

The Benevon Model is a mission-centered, four-step, circular process for raising sustainable funding from individual donors. When customized to your nonprofit organization and implemented over time, your organization will systematically engage and develop lifelong relationships with donors who truly understand and support your work. This highly structured non profit fundraising system has been implemented successfully by over 3,000 nonprofit organizations of all types and sizes.