People first went nuts for Rainforest Crunch in 1989. The chunks of Rainforest Cashew & Brazil Nut Buttercrunch Brittle in Vanilla Ice Cream were not only tasty, but they aimed to help save the rainforest! It has since been retired, but we’ll never forget this little pint with a big mission.
We first started producing Chocolate Chip Cookie Dough ice cream 22 years ago today. However, it was first invented in our Burlington, VT Scoop Shop back in 1984 when an anonymous customer suggested adding cookie dough to our vanilla ice cream. Let’s all thank that unknown hero! Here is a shot of the original pint.
In 1995 Ben & Jerry's introduces Chubby Hubby—vanilla malt ice cream with a fudge swirl, a peanut butter swirl, and chocolate covered peanut butter filled pretzels—a customer suggested flavor idea that began in York, Pennsylvania, as a practical joke played by two friends on a coworker.
We began producing our ice cream in pints in 1980. Ben and Jerry rented space in an old spool and bobbin mill in Burlington to begin packing their ice cream in pints. The reason? To distribute to grocery and Mom & Pop stores along the restaurant delivery routes Ben services out of the back of his old VW Squareback wagon.
Why this pin? I just couldn't admire these guys more. By making humanitarianism and philanthropy integral parts of their business ethic, they found a way to combine profitability with social responsibility, created a progressive new approach to employee management, and built one of the largest ice cream empires in the world. (Ben Cohen & Jerry Greenfield. Co-founders of Ben & Jerry's Homemade Inc.)
In 1990 Ben & Jerry's introduced Chocolate Fudge Brownie ice cream in pints. The brownies come from Greyston Bakery in Yonkers, New York, which employs and empowers disenfranchised people from the local community. ((Beautiful thing when good food & good causes mix together!))
In 1986, Ben & Jerry’s launched its first “Cowmobile”, a modified mobile home used to distribute free Ben & Jerry’s ice cream in a cross-country tour, driven and served by Ben and Jerry themselves. The Cowmobile burned to the ground outside of Cleveland four months later. Ben said it looked like “the world’s largest baked Alaska.” The picture above is of Cowmobile #2 at our Waterbury, VT Factory. #fanfotofriday by @melissameo. (Taken with Instagram)