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Digital Marketing

An interactive graphic by Vizzuality and Hyperakt tracing the entire history of the Internet.

As social media's usage has risen, so has people's willingness to share personal information via that medium. The problem is that what some people might think is a harmless note about going on vacation might be just the news a burglar has been waiting  for. People share so much information now that one study said that 90 percent of adults think people share too much information online.But what type of potentially dangerous information is being shared and why do people share this inf...

Awareness, Inc. examined each platform and shared five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales. This infographic can be used as a quick-start guide for social marketing on the Big 3!

Thanks to online news, we're getting more breaking news than ever before. And thanks to social media, we're getting news as it happens—sometimes even before news organizations have a chance to report it.

Social media has dramatically evolved since the days of Friendster. With so many different networking platforms and sophisticated features, more and more businesses are embracing social media as a powerful tool for marketing. In fact, research shows that 94 percent of corporations use social media. Whether it's to conduct market research, to gain more exposure or to interact with loyal fans, the infographic below suggests that social media has become the go-to marketing tool for smal...

Let’s face it, we are at least six months into the Pinterest craze and the upstart visual-sharing social network shows no signs of letting up.Companies are trying to figure out what kind of business uses Pinterest can assist in. (Evenpolice departments are using Pinterest.)  I wrote a post tha...

Race some chattering teeth around a track

The two internet giants, Google and Facebook, paired up side by side. This unique infographic helps visualize the revenue and visitors of both companies. With Facebook's new IPO, both of the websites are available on the stock market. What you learn within this infographic will probably surprise you; it definitely shocked us!

This is how complicated social media marketing is now!

How to organize your desk

A little bit of humour to brighten your day! Phrases that all designers must be thinking, I know I do at times! Enjoy

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Marketers know that Twitter is a valuable tool used to reach out to thousands of customers. But it's not just the outp...

It's become nearly impossible to leave your house without seeing QR codes scattered everywhere. They're on billboards, in your newspaper, even on your cereal box -- enticing you to scan them with your smartphone, and then leading you to who-knows-where on the Web. Where will the QR code madne...