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Yes, everyone is reading it but I'll give you my unique reasons for liking it: (1) it allowed me to remember the technological developments that happened when I was 10-18 which was nostalgic and also gave me a better understanding of them in a broader context (2) looking at is as a case study of one particular management style is pretty fascinating (3) it provides a good prompt for some reflection on how we all treat others at work and in our personal lives