Great visual stuff on Second Screen and Social TV
PointRoll: In-Stream Video Ads Get 4.5x Higher Click-Throughs Than Flash - @Videonuze #VideoAd
Nielsen: Internet Display Advertising Grew 32% In 2013, But It’s Still Only 4.5% Of Spend Vs. TV At 57.6% | TechCrunch
Impact of social on TV continues to grow, most notably with regard to influencing tune-in. #SocialTV
48% Of Pay-TV Subscribers “Cord Cheat” with OTT Services - Breakdown on why they use them:
2013 Grammys: 13.8 million Tweets were seen by 12.8 million people, according to Nielsen SocialGuide, and had 862.4 million impressions. Those Tweets were sent by 2.6 million authors.
Infographic: The Rise of Multi-Screen Content Consumption
INFOGRAPHIC: Facebook vs Twitter - the social side of Super Bowl ads.
Smartphones are making sure we don't miss out on anything.