Marketing and Communications
Content Marketing Infographic nicely sums up some key points about building a successful program.
3 Demand Generation pitfalls ... and what Marketing can do to avoid them.
Handy cheat sheet for sizing Facebook images. Thanks ragan.com!
Nice to see lead QUALITY now ranks as the #2 criteria. Content Marketing For Business To Business (Infographic)
Enough said! If you use hashtags to start a social media conversation, make sure it's a conversation worth having. TV advertising hashtags - Tom Fishburne
How to craft an email subject line. What used to be "don'ts" are now "dos."
how to optimize contact forms for conversions
Now - what was it you wanted to sell me? Some things never change. Vintage 1958 ad. danpink-cdn.s3.am...
The future of content marketing is visual. Another great piece from Marketo.
Love #7 DATA MYNING -- it keeps the focus on the consumer.
Wisdom from Seth Godin - The Acute Heptagram of Impact. Seven elements: Strategy, Tactics, Execution, Reputation, Persistence, Desire and Fear, make up the points. If your project isn't working, it's almost certainly because one or more of these elements aren't right. And in my experience, it's all of them. We generally pick the easiest and safest one to work on (probably tactics) without taking a deep breath and understanding where the real problem is.
Training employees on social media is becoming an necessity, not an option. This Mindflash infographic makes the task a little less daunting. Originally seen on Servant of Chaos blog.Social-Media-Training
Content marketing's winning (football) drive -- from lead to evangelist! www.contentmarket...
Goldfish have longer attention spans that people in 2012? Regardless, the 5 steps here make good sense.