Content Marketing Tips & Ideas
Content was a driving force for many businesses in 2012, because when you give people something that’s valuable, you help build a relationship that means people will be much more likely to pay attention to your organization in the future. In 2013, you can expect unique and engaging content to continue as the number one way for small businesses and organizations to build relationships with their audiences and attract new customers or supporters.
When considering which form of content to use, you must think beyond ease of creation. The question is how effective is the content in terms of achieving your business goals. Bear in mind that this data was asked relative to the goal of search optimization. This is an important factor since the broader goals of acquiring new customers and closing sales may result in different response. (Here’s earlier research by Google on content marketing effectiveness.)
“Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is that it offers something the viewer wants, such as information or entertainment. Content marketing can take a lot of different forms....