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Engagement Marketing

Engagement Marketing is all about the 99% It’s much easier, less expensive and infinitely more fun, to interact with people you already know – your existing customers, clients, donors or members. So why spend your time and energy just going after the 10% of 10% (1% for you non-math types) – when you could put some of your marketing muscle into going after the 90% that already know and love you?

Engagement Marketing: The Perpetual Motion Machine of Your Small Business

Book Cover Image for Engagement Marketing: How Small Business Wins in a Socially Connected World

With Constant Contact CEO Gail Goodman kicking off her book on Engagement Marketing at New York Institute of Technology.

How To Kick Start Your Engagement Marketing With An Exclusive Offer

Email Marketing Is Not Enough Says Gail Goodman (Constant Contact): Engagement Marketing

With Constant Contact CEO Gail Goodman kicking off her book on Engagement Marketing at New York Institute of Technology.

Constant Contact CEO Gail Goodman explains how visibility on Facebook, Twitter and other social media can translate into ‘implied endorsement’ for small businesses.

Secrets To Getting Engaged–With Your Customers

Marketing to Brides Online Included in Gail Goodman’s Engagement Marketing

How Engagement Marketing Works for Small Businesses

Start Using Engagement Marketing in 3 Steps

How One Business Turned $ 4 Into $ 40 with a WOW! Experience

Social Marketing: Engagement Equals Endorsement

Our employees lined up to get their copy of “Engagement Marketing” signed by Gail Goodman!

Engagement Marketing book signing at Constant Contact in Waltham, MA!

Gail Goodman signing a copy of Engagement Marketing for a Constant Contact employee!

Constant Contact Engagement Marketing book signing!

Yummm, this Engagement Marketing cookie is just as “sweet” as the book!

Susan Solovic on stage with Gail Goodman at the 'Get Down to Business' event in New York during Small Business Week 2012!

Gail Goodman discussing "Engagement Marketing" with Robert Reiss of "The CEO Show with Robert Reiss!"

CEO, Gail Goodman getting interviewed by Bobby Rox from The FLOW Radio in Baltimore about Small Business Week!