According to Remodelista and GBlog, this 1970's Carlton frame was customized and accessorized over a 3 month period by the folks at details, a design agency. They were inspired by a bike made by Alex Hatfield, winner of the Bespoke Bristol Handmade Bicycle Show. They sourced parts from eBay, Velo Orange, and other places.
Damcykel ”Frej” by Swedish manufacturer, Kronan. I love the details like the star in the chainwheel, the chainguard, and the ornament on the fender. I also like the little bag on the seat post that looks like it might hold a spare tube and repair kit. This must have been the deluxe ladies model for sure.