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Modess advert from 1951 McCalls magazine

Modess – Modess...because (1952)

Modess ad 1950s


Modess 1953 - Dorian Leigh

  • Tara van Brederode

    I just shared these vintage ads with the designer Baba, who created many of these lovely gowns. She is a dear friend and hadn't seen the ads in 50 years. She cried.

Dorian Leigh for Modess, 1955. Photo by Cecil Beaton.

Supermodel sisters Dorian Leigh and Suzy Parker for Modess, 1953.

Good Housekeeping Magazine, 1949, from the library at Duke University.

Good Housekeeping Magazine, 1951, from the library at Duke University.

Silver Screen Magazine, 1952, from the Library at Duke University.