Marketing as a growth driver instead of a service provider. Within corporations, the marketing function exists somewhere along this spectrum. One of the key objectives for agencies in the 21 century is to do more MAGIC not just LOGIC. Magic is the high-value ideation, insights, and problem solving. It includes helping organizations think though all the dimensions of marketing – from the way the product is named and distributed to how customer service is delivered.
Buds of hydrangea and their serrated true green leaves bounce off of limey sweet potato vine, acuba, and Southern shield and Kimberly Queen fern fronds that all together appear cool on a sweltering summer afternoon. A few green pears plucked before ripening also played on the theme and serving as a dutiful homage to this amazing color in its various shades.