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“If you go to a shop for a car, you don’t call a six cylinder an eight cylinder,” said Daniel Gordon, president of Samuel Gordon Jewelers in Oklahoma City, Okla. “If you are shopping for clothing, you don’t call cotton leather.”

3 Carat Oval #Diamond

NCDIA (Natural Color Diamond Association) pick of the day. Natural Fancy Deep #Blue #Heart Shape Diamond

The Meteor Cut® was born on 10/10/10. This superb diamond cut has a decagonal shape, and its 10 straight walls are wonderfully built of 71 facets. It took 10 months of diligent work and persistent attempts to overcome the technical challenges, in order to cut the diamond with flawless symmetry, each facet perfectly angled, so that it radiates dazzling brilliance. With its exceptional luminosity and endless refraction of light, any Meteor Cut® diamond is easily recognized at first glance.

Costco Still Selling Really Expensive Diamonds, Here's One for $2.3 Million

Green Diamonds