Cadbury London 2012 Olympic Idents / Piranha Bar
Cosmic Flower Unfolding / Ben Ridgway
Extreme Believers / Universal Everything
What if you could augment a real basketball court with a 3D game world where live players could interact with another reality? That question quickly evolved into a live show for the release of Nike's eight Hyper Elite Platinum basketball uniforms. We brought the best NYC streetballers into eight fantasy worlds where they could jump off the moon and land inside 8-bit video games. They dunked off alligators, jumped through wind tunnels and even visited the devil. One of the press in attendance...
Nike Hyper Elite Platinum / Obscura Digital
Nike+ City Runs by yesyesno. For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to develop software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. During the two day workshop at Nike headquarters, we invited the participants to record their runs and then using our custom software we imported the metrics from their run, to create visuals based on the speed, consistency and unique style of each person's run.
Nike+ City Runs