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Robes-et-Femmes-1913-Satirical-Fashion-Book. Though not as often remembered as his contemporary artists like George Barbier, Paul Iribe, Charles Martin and Andre-Edouard Marty – these illustrations remind us over a century later of how the “new modes” from Parisian designers were caused quite a stir. The designs are Sacchettis own, but are clearly poking fun at the outlandish feathered and turbaned styles of a certain Paul Poiret.

Hairstyles of the 1920s - as with most other aspects of the 1920s woman’s look – were short short short !

1928-Designer-Evening-Dresses-Photos by-Edward-Steichen. Evening-wear was the domain of the great designers. Madeleine Vionnet popularized the bias cut, where a woven fabric, mainly silk, was cut at a 45 degree angle to its major seam lines, allowing the fabric to hang and drape in sinuous folds and stretch over the contours of a woman’s figure. The beauty of the bias cut, was that the dress could be pulled on and off with ease.

Coco-Chanel-suits-Paris-1926 1920’s Day Wear The middy blouse, which American women had for some time found practical, had arrived in Europe in 1917 along with the American troops. Its impact was considerable, inspiring practical young designers like Coco Chanel to incorporate jersey and other traditionally male fabrics, to create the first genuine casual clothing for European women.

1926-summer-frocks By 1926, most spring and summer dresses were sleeveless or cap sleeved scoop-neck lightweight dresses with a lowered waist or no waistline at all

Lofficiel-de-la-mode-Anna-Pavlova-in-a-Drecoll-coat The wrap-over coat in tweed was the favourite winter coat, and if you could afford it, you draped your self in velvet and furs. Opulence was the key.

Jeanne-Lanvin - Paris Designer The two popular silhouettes of the early 1920s – the 'robe de style' – and the emerging ‘garconne’ look. At the start of the decade the couture designs from Paris drew mostly from historical lines, with nipped waists and billowing skirts – called Robe de Style ( a trend that was to be repeated in the 1950s).

The Evolution of the 1920s Silhouette- Leaving behind once and for all the ‘ S ‘ bend corset look of the Edwardian age, it was only natural that the modernist influenced lines of the 1920’s would go to a polar opposite of – no curves at all, straight figure, flat chests and boyish look. It was a battle between the feminine and the modernist.


Long before the name of Jimmy Choo or Prada became synonymous with women’s shoe fashions – the two names which every woman of means sought out in fashionable shoes during the 1920’s were André Perugia and Salvatore Ferragamo.


The major designers in modernist fashions included Chanel, Lanvin ( who always seemed to be a step ahead of the younger ones) and new surrealist designers like Elsa Schiaparelli ( who first splashed on to the fashion scene in 1927 with her trompe l’oeil bow sweater)

Clara-Bow wearing the famous DIY little black dress by designer Travis Banton in the hit 1928 film "IT". In a memorable scene, Bow takes a scissors to her day suit and transforms it into an evening frock.

Gilbert Adrian - Hollywood designer with Greta Garbo in 1929

The fringy mini-dress- so often seen as the typical evening gown from the 1920s, is a popular misconception brought about by the 1960s revival of certain 1920s fads. In fact the normal hemline rose to just below the knee. This hem height was particularly favoured by women as they enjoyed the freedom and swishing feeling against their legs

The-first-Page Boy Bob-hair-cut-1921-Mary-Thurman. The first moteworthy page boy haircut by an American actress was that of Mary Thurman. It created quite a stir, and was the most copied of all the Hollywood bobbed hairstyle imports from Europe.

To bob or not to bob hair – The major dilemma facing women in 1924 -

1920S-COLOR-CHART-FOR-BLONDES Miss Laurene Hempstead, an expert in color harmonies, writes the first in a series of four 1920′s beauty articles on color for the four different types of feminine beauty.

Significant-Flapper-Evening-dresses-of-the-1920s Chanel’s black evening dresses with huge transparent draperies. Molyneux’s transparent printed dresses with full scalloped skirts and arm draperies. Paquin’s acid green moire dresses. source -Vintage Fashion Sourcebook – Carlton Books

The modern ‘myth’ of the ‘flapper’ party dress is more a relic of the 1960′s revival. In fact the normal hemline was below the knee and particularly favoured by women as they enjoyed the swishing freedom against their legs of the new softer and more feminine fabrics weighed down with elegant bead work – a particular feature in a 1920s evening dress. Silk was the favored fabric in chiffon, velvet and taffeta

Ready to wear clothing was in the future, and most women of moderate means simply went out and bought the latest McCalls or subscribed to the sewing patterns published by design gurus like Mary Brooks Picken from the Women’s Institute.Fashion houses brought out new lines twice a year in the 1920′s and the cuts and appliqués were eagerly consumed and copied by fashion magazines around the world.