Moto X Ad - WIRED Interactive Print Ad
"Rock To The Top - Made of more" - Guiness Advertising Agency: BBDO Proximity, Singapore Chief Creative Officer: Danny Searle Executive Creative Director: Scott Walker Creative Directors: Primus Nair, Douglas Goh Copywriter: Primus Nair Art Director: Douglas Goh Photographer: Cedric Lim Illustrator: Jeroel Leyble Art Buyer: Jowie Luo
Guiness Made for more
Some things can't be covered. Fighting women's abuse together
The more you run, the slimmer you get.
Don't let lunch meet breakfast Advertising Agency: Gitam BBDO, Tel Aviv, Israel Executive Creative Director: Shani Gershi Creative Director: Hadas Liwer Art Director: Gabi Kikozashvili Copywriter: Yohai Asher, Lior Shvartz Illustrator: Gabi Kikozashvili Executive Account Manager: Yuval Vaingast Account Manager: Keren Bachar Amitai Account executive: Adi Schechter
Wrigley Orbit: Chicken
Quebec Automobile Insurance Society: Seatbelts, Red
Sony Entertainment Television / CSI: Guests
This advertisement for Coca Cola uses cool blue tints to insinuate refreshment, and a contrasting red hue to draw attention to the company's logo. It also uses dominance to draw attention to the front-most, largest figures. If this had been happening in the background it would not have had the same effect. Also, the focal point is center balanced making the image easy to look at.
Cool Coca-Cola Ad