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▶ TEDxAsheville - Dee Eggers - Dolphins as Persons - YouTube

Steadfast scientist to advocate...I'd like to take a walk with her to meet her friends...

Shawn Achor: The happy secret to better work Redefines how success relates to happiness.

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.