B2B marketers often turn to content marketing for lead generation and prospect nurture throughout the lengthy sales process. An August 2012 study from Holger Shulze, author of the blog Everything Marketing Technology, pointed to a growing number of worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
Content marketing is all about lead gen for B2B folks (eMarketer).
Social vs. search comparison.
People prefer deals in email over social.
Facebook revenue expected to drop by 15% this year.
Multichannel integration at the retail level
SocialTV is really just looking at ads as short programming.
Google discusses responsive design... (UX).
Internet media are the top media for ad growth (shocking).