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Sometimes company leaders can't calm the waves of change alone. Here's how internal change champions can help to smooth your organization's next transition.

How to Cultivate Internal Change Champions by @MonicaMRodgers

Tom Martin, author of The Invisible Sale, joins Spin Sucks for special Livefyre Q&A to discuss the value of prospecting, increasing conversions, and more.

While a whirlwind tour of the PRSA International Conference, there were two big takeaways of interest: Visual storytelling and the new Cision.

PRSA International Conference (#PRSAICON) Takeaways

Analytics Resources and Data for Communications Pros

Analytics Resources and Data for Communications Pros

In this week's Gin and Topics, we have Robert Downey, Jr., more Robert Downey, Jr., a lizard, a dance party, and ultimate treadmill falls (and more RDJ).

Gin and Topics: RDJ, RDJ, and More RDJ

As content marketers, we're too focused on the averages. We need to figure out how to get past the averages and find the content that entices people to stay

Content, Analytics, and You

It's planning season, which means some organizations are thinking about hiring a communications firm. You can plan to work with us for fun *and* results.

It's Planning Season! Plan to Work With Us!

This week, Jess Ostroff sits on the Spin Sucks Inquisition hot seat. Jess and her team are the virtual assistants to the digital elite. Learn more here.

The Spin Sucks Inquisition: Jess Ostroff (aka @jessostroff)

Clay Shirky gave journalists three pieces of advice to save their jobs...and it works for the communicator, too. Here are the three skills you need today.

Three Skills Every Communicator Must Have

How to Generate Blog Post Ideas

How to Generate Blog Post Ideas

The number of tools available to engage with our audiences can be daunting. Here are some specific tips and strategies to increase your online engagement.

Six Powerful Tips to Increase Online Engagement by @dforget

The theme for October on Spin Sucks is internal communications. We launch it with Shel Holtz, who is the expert on the topic and provides tangible ideas.

Learn Internal Communications from the Best

In this week's Gin and Topics, we have producers from The Ellen Show going to a haunted house, a "poked" heart, puppies, sisters, pep talks, and more.

Gin and Topics: Haunted Houses and Poked Hearts

On the Spin Sucks Inquisition hot seat is Kerry Gorgone, the host of the weekly Marketing Smarts podcast, writer, teacher, and Joss Whedon-loving geek.

The Spin Sucks Inquisition: Kerry Gorgone

David Tovar lost his PR job at Walmart because of a lie on his resume. Though he had extraordinary results, his lack of ethics invalidated his success.

The Squishy Grey Line of Ethics

If you're producing your own videos, it's important to take a tip from a professional video producer and avoid these three common video production mistakes.

DIY Video: How You Look Matters by @belllindsay

There are many differences in managers vs. leaders. Every organization needs both and every employee is one or the other. Here are the traits of each.

Managers vs. Leaders: The Traits of Each

In recent weeks, many young professionals have asked for our advice on how to build a PR firm. The secret sauce is here, which also requires patience.

Advice to Those Who Want to Build a PR Firm

Full-page videos are popping up among popular websites. Before jumping on the bandwagon, we must ask: What are the pros and cons of full-width videos?

Understanding the Full-Width Video Trend by @susan_silver

The NFL has a big issue on their hands because of the way they've handled the Ray Rice problem. They've missed the cardinal rule of crisis management.

The NFL is Missing the Cardinal Rule of Crisis Management

In this week's Gin and Topics, John Oliver pays a nice tribute to the geckos Russia sent to space who later died. That and dogs and babies dancing and more.

Gin and Topics: Goodbye Gecko. We'll Miss You.

This week, Laura Mansfield sits on the Spin Sucks Inquisition hot seat. She is the chief visionary at PAGATIM, a digital audio storytelling organization.

The Spin Sucks Inquisition: Laura Mansfield (aka @Pagatim)

In this week's Spin Sucks Inquisition, we have none other than Joe Hackman. He is our IT, blog, website, computer, phone, "can't find my send button" expert

The Spin Sucks Inquisition: Joe Hackman

September 6 is Read a Book Day and we are combining that with the Facebook challenge to list 10 books that have affected your life in some way.

Read a Book Day is September 6

Build—and Maintain—Your Online Reputation with These 14 Principles