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Brand Refresh & Re-Launch

Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.

Marvel's Next Captain America Will Be Black

mashable.com

Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "

Thor Is Now a Woman: Marvel Announces Goddess of Thunder

mashable.com

Google changed its logo

Google changes its logo – can you spot the difference?

thedrum.com

New Disney Channel logo

Here Is Your First Look at the New Disney Channel Logo

adweek.com

Converse retro branding: emphasizing craft, quality, and heritage over flashy innovation

Retro Branding: Reintroducing Iconic Products With a Modern Twist

brandchannel.com

Did Foursquare make a mistake in trying to carve out a new brand?

Why Foursquare Has It Backwards

interbrand.com

Is this really Ronald McDonald?

Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?

Radisson is refurbishing its hotel properties as part of a $1 billion makeover in hopes of returning to the front rank of hotels.

brand had become amorphous because it B&D had expanded its product portfolio way beyond its legacy offerings around DIY tools into everything from toasters to mowers; it had to reposition to regain its identity

A&E Takes the Road Less Traveled with New 'Be Original' Rebrand

Melting Pot Restaurant launches a small budget repositioning campaign to broaden its appeal by expanding less expensive, a la carte options and reducing emphasis on its signature, special occasions-driven four-course dining experiences.

Hudson’s Bay brand re-launch is very nicely documented with clear explanation of its tactics

Matua relaunch is intended to show what New Zealand means

Re-branding of the Weather Channel!