Brand Refresh & Re-Launch
Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.
Marvel's Next Captain America Will Be Black
Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "
Thor Is Now a Woman: Marvel Announces Goddess of Thunder
Google changed its logo
Google changes its logo – can you spot the difference?
Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?
Microsoft's OneDrive to take on Google Drive and Dropbox
A&E Takes the Road Less Traveled with New 'Be Original' Rebrand
Hudson’s Bay brand re-launch is very nicely documented with clear explanation of its tactics