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Brand Refresh & Re-Launch

181 Pins

Brand Refresh & Re-Launch

  • 181 Pins

Corning's Gorilla Glass trying to entice users to find innovative new uses for its product

Corning Welcomes a New Day With The Glass Age—and Gorilla Glass 4

University of Michigan business professor Erik Gordon take on new JCP CEO, coming from Home Depot, Ellison "is a strong operations manager, but he has spent a dozen years at a chain where fashion means orange aprons."

JCPenney Taps Home Depot Exec to Fix Its Brand

Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.

Marvel's Next Captain America Will Be Black

Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "

Thor Is Now a Woman: Marvel Announces Goddess of Thunder

Google changed its logo

Google changes its logo – can you spot the difference?

New Disney Channel logo

Here Is Your First Look at the New Disney Channel Logo

Converse retro branding: emphasizing craft, quality, and heritage over flashy innovation

Retro Branding: Reintroducing Iconic Products With a Modern Twist

Did Foursquare make a mistake in trying to carve out a new brand?

Why Foursquare Has It Backwards

Is this really Ronald McDonald?

Kohl's launches brand refresh campaign

Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?

Old Oscar logo

New Oscar logo

Microsoft's OneDrive to take on Google Drive and Dropbox

Role Reversal: Twitter Tests Redesign That Looks A Lot Like Facebook

Radisson is refurbishing its hotel properties as part of a $1 billion makeover in hopes of returning to the front rank of hotels.

brand had become amorphous because it B&D had expanded its product portfolio way beyond its legacy offerings around DIY tools into everything from toasters to mowers; it had to reposition to regain its identity

McDonalds Brand Reposition Starts With A Story

BLACK+DECKER Launches New Brand Identity

A&E Takes the Road Less Traveled with New 'Be Original' Rebrand

Melting Pot Restaurant launches a small budget repositioning campaign to broaden its appeal by expanding less expensive, a la carte options and reducing emphasis on its signature, special occasions-driven four-course dining experiences.

Hudson’s Bay brand re-launch is very nicely documented with clear explanation of its tactics

Matua relaunch is intended to show what New Zealand means