Brand Refresh & Re-Launch
Brand Refresh & Re-Launch
- 181 Pins
University of Michigan business professor Erik Gordon take on new JCP CEO, coming from Home Depot, Ellison "is a strong operations manager, but he has spent a dozen years at a chain where fashion means orange aprons."
Brand Refreshing, Operation, Jcpenney Taps, Michigan Business, Depot Exec, Dozen Years, Jcp Ceo, Erik Gordon, Business Professor
JCPenney Taps Home Depot Exec to Fix Its Brand
Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.
All New Captain, African American, Colbert Report, Comics Book, Sam Wilson, Captain America, Marvel Comics, Falcons, Steve Rogers
Marvel's Next Captain America Will Be Black
Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "
Comics Book, News, Woman, Marvel Comics, Femalethor, Marvel Announcements, Female Thor, Marvel Thor, Superhero
Thor Is Now a Woman: Marvel Announces Goddess of Thunder
Google changed its logo
Brand Refreshing, Google'S Logo, Graphics Design, Google Change, India, Google Update, Branding Identity Logo, Latest Trends, Google Logo
Google changes its logo – can you spot the difference?
Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?
Keurig Green, Green Mountain, Coffe Roaster, Coffee Roaster, Coffee Press, Belco Coffee, Roaster Change, Mountain Coffee, Coffe Press
New Oscar logo
Brand Refreshing, Logo Design, Visual Identity, Oscars Logo, Business Design, Co Design, Agency 180La, La Bas Agency
Brand Refreshing, Pentagram Rebrand, Pentagram Design, Jimmy Fallon, Design Identity, Logo Features, Design Illustration, Business Design, Co Design
Microsoft's OneDrive to take on Google Drive and Dropbox
Awesome Microsoft, Dropbox, Microsoft Onedrive, Estrena Onedrive, Adını Onedrive, Renamed Onedrive, Onedrive Üzerind, Google Drive, Onedrive Regalando
Radisson is refurbishing its hotel properties as part of a $1 billion makeover in hopes of returning to the front rank of hotels.
Brand Refreshing, Carlson Leadership, 52 Years Old Chains, Country Gathering, Billion Makeovers, Distinctive Upbeat, 600 Radisson, Front Rank, Hotels
brand had become amorphous because it B&D had expanded its product portfolio way beyond its legacy offerings around DIY tools into everything from toasters to mowers; it had to reposition to regain its identity
Brand Refreshing, Identity, Logo Update, Power Tools, Graphics Design, Decker Logo, Originals Brand, Black Decker, 100 Years
A&E Takes the Road Less Traveled with New 'Be Original' Rebrand
Brand Refreshing, Troika Refreshing, Eas Brand, Brand Audition, Be Originals, A E Rebrand, Originals Programs
Melting Pot Restaurant launches a small budget repositioning campaign to broaden its appeal by expanding less expensive, a la carte options and reducing emphasis on its signature, special occasions-driven four-course dining experiences.
The Melted Pots, Pots Restaurants, Pots Gift, Restaurants Launch, Pots Stretch
Hudson’s Bay brand re-launch is very nicely documented with clear explanation of its tactics