Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.
Marvel's Next Captain America Will Be Black
Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "
Thor Is Now a Woman: Marvel Announces Goddess of Thunder
Google changed its logo
Google changes its logo – can you spot the difference?
Converse retro branding: emphasizing craft, quality, and heritage over flashy innovation
Retro Branding: Reintroducing Iconic Products With a Modern Twist
Kohl's launches brand refresh campaign
Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?
Microsoft's OneDrive to take on Google Drive and Dropbox
Role Reversal: Twitter Tests Redesign That Looks A Lot Like Facebook
brand had become amorphous because it B&D had expanded its product portfolio way beyond its legacy offerings around DIY tools into everything from toasters to mowers; it had to reposition to regain its identity
McDonalds Brand Reposition Starts With A Story
BLACK+DECKER Launches New Brand Identity
A&E Takes the Road Less Traveled with New 'Be Original' Rebrand
Melting Pot Restaurant launches a small budget repositioning campaign to broaden its appeal by expanding less expensive, a la carte options and reducing emphasis on its signature, special occasions-driven four-course dining experiences.
Hudson’s Bay brand re-launch is very nicely documented with clear explanation of its tactics
Matua relaunch is intended to show what New Zealand means
Country Comfort refreshes brand