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The Book

We call it The Book. We produced 60,000 copies of our disposable newspaper in English, French, German, Spanish and Chinese. At a cost of less than 20 cents each, we flooded the industry with our message on a totally recyclable piece of communication; only the idea was new.

On the launch of the new gyro, our CEO+CCO, Christoph Becker outlines his vision for the agency

The Book: We have ignition

The Book: We need ideas that mean something to people. We can (and do) invent those ideas, but it's also about what we find in the world, the connections we see and how we bring it all together. We're creatives, but we're also curators.

The Book: Our mission is to create ideas that are humanly relevant.

The Book: What a time to be alive!

gyro: Igniting business decisions in a numb world.

gyro.com

The Book: There is only one UNO

The Book: No creative apartheid here

The Book: We Ignite With a Lot of People You Already Know

The Book: Only the ideas are new