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Supermodel Heidi Klum updates the "Mrs. Robinson" role in the Hardee's and Carl's Jr. ad for the Jim Beam Bourbon Burger.

"Sun Tan" Director's Cut - Charbroiled Cod Fish Sandwich at Hardee's ® and Carl's Jr. ®

The new commercial for the Hardee's® Memphis BBQ Thickburger®, titled “BBQ’s Best Pair,” takes place at a bustling Southern BBQ Festival, where a beautiful blonde (“Attack of the Show” host and model Sara Underwood) and a beautiful brunette (actress and model Emily Ratajkowski) face off over a BBQ pit for room to grill their goods – burgers and pulled pork, respectively.

On the set: Kate Upton practices her biting techniques on a Hardee's/Carl's Jr. Southwest Patty Melt.

PADMA LAKSHMI The beautiful host of "Top Chef" (image credit: Doria Anselmo)

FIRST LOOK: Padma Lakshmi's Juicy New Ad

people.com

Kate Upton, Hardee's and Carl's Jr.'s new spokeswoman, is also the latest Sports Illustrated Swimsuit cover girl!

THE TURKEY BURGER BIKINI (as worn by 2010 Miss Turkey, Gizem Memiç Look closely. Miss Turkey is wearing a bikini imprinted with tiny little Turkey Burgers. Costume designer, Francine Lecoultre, was nominated for Excellence in Commercial Costume Design by the 2012 Costume Guild Awards.

JULIE HENDERSON This Texas beauty helped Hardee's promote the Texas Toast Bacon Thickburger. Fashion model and "Sports Illustrated" swimsuit model.

SOPHIA, ANTOINETTE, GABRIELLE, ISABELLE Ze lovely French Femmes toured the country - on segways - to help Hardee's promote the new French Dip Thickburger. Oh la la.

GIZEM MEMIC Miss Turkey 2010 helps Hardee's to announce the introduction of Turkey Burgers.

PARIS HILTON The iconic starlet, a big burger and a Bentley. "That's hot."

KATE UPTON! "Sports Illustrated" - 2011 Rookie of the Year swimsuit model "Ask Men" - Most Desirable Women of 2012: