Advertising & Branding
Mobile já representa 20% do investimento publicitário no Facebook.
Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing spend in 2013. Social media was a particular area of focus, with 72% increasing spending in that area specifically.
Padrões de crescimento das redes sociais.
Mídias sociais é prioridade máxima no B2B norte-americano.
Trends for 2013: Commerce Loses Its Linearity.
Millennial Grocery Shoppers Favor Deals Over Brands.
Mobile Video Bumps Up Brand Health Metrics.
A campanha Find your greatness da Nike é um belo exemplo do uso de mitos de identidade no branding.
Infográfico ilustra a riqueza da segmentação psicográfica no Facebook.
The power of Facebook advertising [infographic]
Pinterest love (and hate) infographic.
Infographic: US Consumer Usage of Social Media to Make Shopping Decisions. Empathica Consumer Insights Panel surveyed more than 6,500 U.S. consumers. The findings show that mobile and social customer experience strategies are becoming more important than ever for brands, with retail and restaurant consumers using these channels to make decisions – even while in-store.
Infographic: What's Different About The 2012 Olympics? Social Media, Basically.