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Be Cruelty-Free

Did you know that cosmetics like shampoo, mascara & hair -spray are often tested on animals? Help put an end to beauty cruelty by supporting cruelty-free cosmetics companies and spreading the word about ending cosmetics testing on animals. Learn more at #BeCrueltyFree

“True beauty doesn’t come from cruelty. That’s why I want to see an end to the testing of cosmetics and personal care products on helpless animals. Please join me in supporting the #BeCrueltyFree campaign.” –Kesha

Stormy eye how-to. (Grab cruelty-free mascara + eyeliner before you start.) #BeCrueltyFree

The Beauty Department: Your Daily Dose of Pretty. - makeup

Help end cosmetics tests on animals!#BeCrueltyFree

“I'm backing the Be Cruelty-Free campaign to see an end to animal testing in North America and globally. Show the bunnies some love and let's end cosmetics cruelty."–Owain Yeoman #BeCrueltyFree

Cheek cheat sheet. First step: Make sure your cosmetics are cruelty-free! #BeCrueltyFree


#BeCrueltyFree supporter Jenna Dewan-Tatum’s cruelty-free beauty secrets revealed in People magazine 2014 World's Most Beautiful feature.

Biao Skincare supports the #BeCrueltyFree Campaign!

Rejuvenation Collection

Actress Zhu Zhu is the first Chinese celebrity ever to speak out against cosmetics animal testing in China. Sign the pledge to #BeCrueltyFree!

Be Cruelty Free

“I don’t believe that animals should suffer for the sake of physical beauty. I want to work with the industry from the inside and leave a cruelty-free legacy with the Miss America Pageant.” – Bindhu Pamarthi, Miss DC 2013 #BeCrueltyFree

"I'm delighted to help The HSUS' Be Cruelty-Free USA campaign to end the cruel and outdated practice of testing cosmetics on living animals. Rabbits and rodents forced to endure toxic cosmetics testing in U.S. laboratories have no one to speak up for them but us. So I urge all Americans to be their voice, support the #HumaneCosmeticsAct, and make the U.S. the next cruelty-free cosmetics zone." - #RickyGervais #BeCrueltyFree

“I truly hope that in this day and age, the United States will follow other amazing countries that have already banned cosmetic testing. We as a global leader have not done that yet. That is absolutely disgusting to me.” – Jenna Dewan Tatum (Photo credit: Don Flood) #BeCrueltyFree

Do you know how your mascara is made? Get the facts on cosmetics animal testing. #BeCrueltyFree

Do You Know How Your Mascara Is Made?