“The HOLLYWOODLAND sign was erected in 1923 to advertise a new housing development in the hills above the Hollywood district of Los Angeles. In 1949 the Hollywood Chamber of Commerce contracted to repair and rebuild the sign. The contract stipulated that “LAND” be removed to reflect the district, not the housing development.“
The Hollywoodland sign, 1923-1949
Retronaut - 1923-1949: The “Hollywoodland” Sign
Ginger Rogers in the '40s...she was good in every picture she made. I remember her wearing lots of 'snoods!'
Mickey Rooney with wife Ava Gardner Frank Sinatra
Carmen Miranda (1909-1955) - Portuguese-born Brazilian samba singer, dancer, Broadway actress, and film star who was popular in the 1940s and 1950s. She was known as the "Brazilian Bombshell."