Nearing bankruptcy, Converse came to us to help them revive their flagging and once beloved brand. Our solution was to differentiate them from all of their competitors by uniting their product heritage (as the first basketball shoe) with their iconic counter-culture brand credentials. We created a new identity, and applied it to their business papers, packaging, and environmental systems. We adopted several elements from the ubiquitous All-Star shoes as brand icons, including the rubber sole and
Swing necklace. Love this.