IIeX North America 2013 - Philadelphia, PA USA - June 17-19
INSIGHT INNOVATION COMPETITION: ANSWERTAP by Zach Simmons, Jim Longo AnswerTap is addressing the three biggest pain points when conducting qualitative market research: 1) time to conduct and process interview content, 2) panelist recruitment and 3) high cost. See how our clients simply define their desired demographics within our web application, and a respondent matching the specified criteria appears within minutes via webcam.
INSIGHT INNOVATION COMPETITION: RETAILSENSES – OPTIMIZING DIGITAL SIGNAGE WITH AUTOMATED IN-STORE EYE TRACKING by Sean Copeland Abacus Data is working with Design Interactive to develop a unique research solution for optimizing digital signage in retail environments. RetailSenses is a custom eye tracking technology that operates autonomously in-store, accurately tracks gaze locations from a distance of up to 10 feet, and can combine multiple cameras for the largest of digital display areas.
INSIGHT INNOVATION COMPETITION: RAWDATA – MOBILE METERING AND SURVEYING by Chad Nuesmeyer RawData is a market research company that combines new proprietary technology, smartphones and computers to interact with consumers and to track their media exposure. The integration of our technology and consumer panels enables clients and research partners to better understand and analyze media, advertising and consumer opinions virtually in real time.