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Passion Fashion

Show your passion for the Dukes on game day with these stylish outfits that scream J-M-U!

Ladies, stop by the JMU Bookstore on your way to see the Dukes take on the Monarchs this Saturday! Grab a long sleeve shirt and jacket, then top it off with a warm fleece blanket. That way you can wear your purple proudly, but stay warm enough for all four quarters of football!

Alright Dukes' fans, make sure you bundle up before you come out to Bridgeforth this Saturday! It's gonna be a cold one underneath the lights on national television as your Dukes take on rival ODU!

It's time for Homecoming 2012 JMU fans, a top tradition of the purple & gold faithful! Show off your true Duke spirit this Saturday by layering a purple "JMU Tradition" t-shirt over a gold JMU Dukes long-sleeve shirt. The JMU Bookstore has the perfect combination to keep you warm in the fall air while still letting you show your love for your school!

Long sleeves will keep you warm as fall descends upon Harrisonburg! Grab a cute jacket for when the sun starts to fall, a hat to protect you from the autumn breezes and a wrist scrunchie for just that added touch of JMU spirit...all at the JMU Bookstore!

As the temperatures start to fall, make sure you're game day ready! Stop by the bookstore to pick up this casual look that keeps you warm as you cheer on the Dukes!

Want to make sure you're never let to support your JMU Dukes? Pick up a Duke Dog watch to make sure you don't miss a play by JMU!

Show your JMU Dukes pride to the tips of your fingers! Grab some purple & gold polish and start painting!

Nails in the Desert: BYS Matte Deep Purple with spotties!

Keep your hair out of your eyes on those windy days with a cute handband that says you're a JMU fan!

Walking from tailgate to tailgate should be done in comfort and style...JMU Dukes shoes will do the trick!

As fall approaches, so do cooler night temperatures. Stop by the JMU Bookstore and pick up a new Madison t-shirt & a cardigan for game day to keep warm once the sun goes down!

With warm weather still forecasted, a simple JMU hat and tank will let you show off your Dukes' pride and stay cool on game day! Pick up any of these shirts or hats at the JMU Bookstore.

To achieve a simple game day look, stop by the JMU Bookstore and pick up a purple tank top, a gold tank top and a couple strands of spirit beads! Paired with jeans, you're ready to watch your Dukes take on the Red Flash!