Best Cause Marketing of 2013
All these programs are in the running for best cause marketing of 2013. Like your favorites and I'll announce the winners the first week of January on my blog Selfishgiving.com.
This year, to help some of those truckers make a connection to the Arlington event and expand the reach of National Wreaths Across America Day, WAA partnered with the Truckload Carriers Association (TCA) and Pilot Flying J—a TCA member company—for a “rolling tribute.”
All you have to do is: 1. Visit TorkUSA.com/Every Glance 2. Customize a design 3. Submit and share on your social networks For every entry, Tork will donate $1 to the No Kid Hungry campaign. Just $1 can help connect a child with up to 10 healthy meals. With your help, we can break down the barriers that prevent families from receiving regular and healthy meals. Please consider participating and sharing with your networks.
Post your “Pass the Glass” Vine to Twitter with #ShareWhatsGood. Then we’ll pass along a bottle of Welch’s® Sparkling – on top of the 100% Grape Juice we’re already donating – to every family helped by Family-to-Family, the nonprofit charity we’re proud to support. If enough of you Pass the Glass, you receive a FREE bottle of Welch’s Sparkling!
Patagonia has launched an anti-Black Friday campaign, urging customers not to buy new items and, instead, to repair their old Patagonia gear instead. With iFixit, this initiative is also coming to life in 15 of its retail locations in cities around the country. Starting at 4 p.m. on Black Friday customers can bring old, beat-up Patagonia gear to one of those 15 stores to get their stuff repaired for free.
For the 11th year in a row, hundreds of law enforcement officers from throughout the state will stake out Dunkin' Donuts rooftops to benefit Special Olympics Illinois on May 31. Police officers are scheduled to cover a record 150 Dunkin' Donuts rooftops to raise money for the Special Olympics. Dunkin' Donuts will donate $15,000 to the Torch Run fund. In addition, each guest who visits a Cop on a Rooftop location that day and makes a donation to the Torch Run will receive a free donut coupon.
At Harry’s, we believe in giving both our money and our time. We commit 1% of our sales and at least 1% of our time — that’s 25 hours per employee per year — to empowering people to become who they are. Our current Give a Shave partner is City Year. City Year prepares young adults for the real world with a very real experience: a year of service in some of our nation’s most under-resourced schools. With City Year, corps members learn valuable professional and life skills.
Celeste Corcoran has been a stylist at EMERGE Spa & Salon on Newbury Street for 13 years. Her and her daughter Sydney were both severely injured during the Boston Marathon bombings. Celeste lost both of her legs from her knee down. Sydney suffered from shrapnel wounds and arterial damage in her legs. As a result of the amazing outpouring of support G2O & EMERGE have received from fellow salons and spas, we have decided to have a fundraising event to benefit Celeste and her family. #helpboston
Merry Maids raises money for American Heart. Photo by marcuschung
Same week as VDay! Trojan is marking Condom Awareness Week by using game show-style taxi trips in New York City and a history of condoms documentary to promote the brand. The rubber is literally meeting the road -- pun intended -- as the condom makers deploys a fleet of Trojan Safe Ride taxis to drive home the facts about condoms. Americans are invited to get in and gauge their sexual health IQ by participating in a condom trivia game while en route to their destination.
In honor of World AIDS Day 2013 (Sunday, Dec. 1), Starbucks will make a 10 cent (U.S.) donation for every handcrafted beverage sold in participating U.S. and Canada stores. Starbucks donation will go to the Global Fund to fight AIDS, where 100 per cent of the money is used to help finance HIV/AIDS programs in Africa. On World AIDS Day and all season long, customers can enjoy Starbucks® seasonal beverages including:
Boston’s own E.B. Horn Jewelers is helping you do just that with their #EBHolidayKiss photo campaign. The campaign, which began this week, will be donating $10 to Boston Children’s Hospital League for every photo tagged with #EBHolidayKiss and shared on Instagram, Twitter or E.B. Horn’s Facebook page.