#FWB40 - Buy-One Give-One
This is the companion board to Chapter 28 of "Fundraising With Businesses: 40 New (and Improved!) Strategies for Nonprofits." Sponsorship available. Info: http://goo.gl/cglsOs
Founded in 2010 by David Simnick and Daniel Doll, SoapBox Soaps was created around a simple idea, “Soap Equals Hope,” and a powerful business model dictating that for every purchase made, SoapBox Soaps will donate a bar of soap, a year of vitamins (with partner, Vitamin Angels) or a month’s supply of clean water (with partner RainCatcher) to a child in need.
TOMS is expanding. Again. Yesterday, founder Blake Mycoskie announced that this time the buy-one-give-one pioneer will reach into the coffee market with a chain of coffee cafes, a roasting business and an online subscription coffee club. In partnership with nonprofit Water for People, for every bag of TOMS beans sold, a person in the countries where the coffee beans are sourced will get clean water for a week; for every cup sold in TOMS cafes, one person gets water for a day.
Brayden's BEARS was founded in 2013, by Christine, a stay at home Mom on a mission. Christine and her husband realized the joy, love, and smiles that a simple Teddy Bear brought to their son Brayden's face. They realized that every child needed to experience the same joy, love and smiles that their son experienced when cuddling with a Teddy Bear. Brayden's BEARS was born. We donate one Teddy BEAR to a child in need, for every Teddy BEAR sold.
Lessons on Building a Social Enterprise From the First Buy-One-Give-One Food…
Lessons on Building a Social Enterprise From the First Buy-One-Give-One Food Company | Peter Walters
Some good things to keep in mind. "7 Questions To Ask Before You Make A Buy-One-Give-One Purchase." #causemarketing
7 Questions To Ask Before You Make A Buy-One-Give-One Purchase
Yesterday, Treehouse, an online learning environment specializing in teaching how to build websites, applications, write code or even start a business, announced a buy one, give one program, officially entering the cause marketing arena to the public. Essentially, for every new gold account sign up, they’ll donate one to a public school.
Toms is introducing an effort that helps other businesses with a social purpose, Toms Marketplace. The online store, which will be introduced Tuesday, will feature more than 200 products from about 30 companies and charities.
Today, Macy's announced a new commitment to giving back this winter through its "Buy 1 & We'll Give 1" effort. From Oct. 29 through Nov. 2, Macy's will donate one coat, up to 30,000 coats, to anti-poverty organization Clothes4SoulsTM, for every coat purchased in the men's, women's, juniors' and children's outerwear departments in Macy's stores and on macys.com.
Buy a pack to give a pack
Hair Cuttery, the largest family owned and operated chain of hair salons in the country, expects to donate up to 100,000 back-to-school haircut certificates–a total of $1.6 million–in this year’s Share-a-Haircut program. This is the 14th year of the program, the only one of its kind in the nation. Since the program’s launch in 1999, Hair Cuttery has donated more than 700,000 free haircut certificates to kids in need. www.haircuttery.c...
#causemarketing In honor of this day of global awareness, Durex, a leading authority on sexual wellbeing is joining the fight against HIV and AIDS by donating one condom for every person who gets involved in its #1Share1Condom social media campaign leading up to World AIDS Day on December 1st.
New Belgium donates $1 for every barrel it brews and sells. It’s a BOGO cause marketing effort, Buy One Give One. (Although in New Belgium’s case it could be Brew One, Give One). From 1995 to November 2011 when the ad dropped, the company had “donated more than $4 million to good causes,” Read more: causerelatedmarke...
Warby Parker co-founder Jeff Raider has launched a new startup called Harry’s which will sell fashionably designed handles and replacement blades. For every blade sold, Harry’s donates another, or its equivalent dollar value, to an organization that “helps guys look and feel their best.” Harry’s first charitable partner is a nonprofit called The Mission Continues, which empowers veterans of recent wars through six-month fellowships with a nonprofit organization.