Sweet Tra & Moonshine's // ______________"The Housewife" I have to wonder, if the TERM "housewife" wasn't Coined, in 2010? When life was more Rural, women worked hard all day long. Did city life, create the "housewife"? Was it something to aspire to?
"How to be a domestic goddess -- Housewives, tranquillizer use and the nuclear family in Cold War America" – by Tessa Johnson, at link. "In 1955, the first tranquilliser, Miltown, burst onto the American drug market. It was the first medicine to be marketed to the public in a manner similar to other popular consumer products, and was soon in huge demand. Within a year, a staggering 1 in 20 Americans were regularly prescribed it [with women in the great majority] "
Drug advertisements in the 1950s and 1960s increasingly began to cater to women, particularly housewives. However, in true 1950s fashion, the ads seem to be targeting the husbands of housewives rather than the women themselves. This advertisement for Mornidine is from the Canadian Medical Association Journal, 1959, Vol. 81, No. 1, p. 59.
Housewives, steady family-induced sleeplessness and nerves with 'Dr. Miles Nervine!'