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April 1911 saw the first cited 20th Century fashion photo shoot – and some of it in color! - The Spring collection from the then hugely famous Paul Poiret was published by the French magazine “Art et Decoration” in an article called L’Art de la Robe ( The Art of Dress) by Paul Cornu. Gowns by Paul Poiret, illustrations by George Lepape and most significantly a young unknown photographer called Edward Steichen

The first cited fashion photo shoot in 1911 by a young unknown called Edward Steichen LArt-de-la-Robe-Paul-Poiret-1911