SMS integration in email marketing. SMS text messaging is one of the few marketing channels where you are almost guaranteed your customers will read your offer. Communication through SMS with those who do not respond to email or do not have smartphone is a great way to reach a wider audience.
It`s always a bit of challenge to create a successful email marketing campaign and demonstrate results. All successful marketing campaigns are based on numbers. We have collected the best tips for unlocking email marketing ROI and want to share them with you.
6 Secrets to Unlocking Email Marketing ROI
To help you get started with a fresh new email marketing start in 2012, we are bringing you our latest whitepaper. Successful email marketing requires more than writing a few paragraphs of copy and sending it out to your distribution list. Email campaigns can be complex, require careful strategic thought, planning and testing and the right follow up.