Politically Incorrect Advertising At Its Finest
In the 60s, real-life Mad Men like George Lois, Leo Burnett, David Ogilvy and Bill Bernbach created the “Golden Age of Advertising.” An interesting perspective is how women fared in “golden age” advertising. The answer is: not well. Here’s a look at some vintage advertising sexism. Hilarious or horrendous? You be the judge. http://thevodkaparty.com/vintage-sexist-advertising/
This advertisement uses a syllogism (that has many fallacies) to sell cigarettes. The advertisement implies that the social status and appearance of women is what makes them the 'best' or not. The word 'rich' is used to describe women in terms of wealth, but it describes cigarettes in terms of their content, making this advertisement more sexist.
Something oh so wrong with this old ads. However I just can't get enough of them.