Advertising for Social Causes
Funny video about using stereotypes for fundraising campaigns by The Norwegian Students' and Academics' International Assistance Fund www.youtube.com/...
▶" The Games have always been a little bit gay. Let's fight to keep them that way" Canadian Institute of Diversity and Inclusion Agency: Rethink
Don't Freak, I'm Sikh. Anti-discrimination youtube video by Pardeep Singh Bahra
Super Heroes Don't Exist: Only you have the power to protect human rights. Amnesty International Advertising Agency: Air, Brussels, Belgium
Arsalan Iftikhar, senior editor at The Islamic Monthly posted a picture of a defaced version of this Gap add featuring Sikh actor and jewelry designer Waris Ahluwalia to his Twitter and Facebook. The caption was changed from "Make Love" to "Make Bombs," and also said "Please stop driving TAXIS." Gap responded by changing their twitter background to Ahluwalia's poster.
"the censorship never gives up. it always comes back in a disguise." Brazilian Press Association: Woman | Ads of the World™
"Women need to be seen as equal" UN Women: Auto Complete Truth 1 Ogilvy & Mather, Dubai, UAE
"Victims are people just like you and me." ACAT campaign against torture Agency: Advico Y&R, Zurich, Switzerland
Awesome ad placement
In this radical voting campaign, Tunisian NGO Engagement Citoyen erected an enormous poster of ex-dictator Ben Ali in the capital of La Goulette, inspiring shock and anger in passersby. Citizens came together to tear the image down -- only to discover the message, "Beware, dictatorship can return. On Oct 23, VOTE."
In this radical voting campaign, Tunisian NGO Engagement Citoyen erected an enormous poster of ex-dictator Ben Ali in the capital of La Goulette, inspiring shock and anger in passersby. Citizens came together to tear the image down -- only to discover the message, "Beware, dictatorship can return. On Oct 23, VOTE." Advertising agency: Ogilvy
"Some countries treat journalists like you treat a pen" // "Algunos países tratan a los periodistas como tu tratas un bolígrafo" - Reporters witout Borders
Social ads in New Europe - Golden Drum winners
Campaign: The longer you live on the street, the harder it is to get off img class=alignright src=http://www.ads-ngo.com/img/ngo/samu_social.gif alt=Samu Social/ Agency: Publicis Country: img src=http://www.ads-ngo.com/img/flags/fr.gif alt=France/ France
Every leaf traps CO2. Plant for the planet.
Prostitution is legal in Argentina. But it is basically unregulated and unprotected. So recently, a national sex workers union launched a sly street art campaign in Buenos Aires. Around the corner from the sexy fantasy image was the reality, and a startling statistic. Copy translation: “86% of sex workers are mothers. We need a law to regulate our work.”
86% of prostitutes are mothers : Argentina’s Sex Workers’ Association