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Effective B2B marketing means aligning lots of tactical details with the story you're trying to tell. Doing so isn't hard, but it's important.

Trying to change something inside your company? Me too. Here are 5 Rules I learned the hard way.

Love it or Hate it, You Gotta Fix the PowerPoint First

Why Community Is Important

Bruce Springsteen - Boston Concert Review

Since seeing this image, I’ve developed something of an obsession with the octopus...

Thoughts on the end of paper.

Just wanted to say thanks for all the share love this week. Pinterest put us over the top!

5 cold, hard questions every entrepreneur should ask themselves.

Post in today's BostInno, about this idea.

Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]

How To Build A Brand - Part II

He is... The Most Interesting Man In The World. He's also kicking ass for Dos Equis...

Boston Ranks 8th Happiest City in the Nation. Plus I love this pic...

Personalized Brand, System Capture, Automation System, Social Media, Buildings A Brand, Blog Post, 10 Personalized, Sales Process, Brand Development

How To Build A Brand - Part I

Sometimes a brand comes from a story. In this case, it was baked right in.

"The Three Big Things Most Marketers Are Missing." Harsh in places, but fair I think.