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Emails - Holiday Season

Examples of agile holiday email marketing campaigns that maximize engagement and ROI.

Movable Ink's 2013 holiday e-card was a real-time campaign to raise $500 for Meals on Wheels. For every "click to tweet", we donated $1 to the charity. The latest tweets appeared in the email, and a live counter showed how much money was raised to date. Recipients could check back on the email to see the updates. After we reached our $500 goal, the animated counter changed to announce we hit our goal thanks to your support. #emailmarketing #holidayemail #fundraising #socialmedia #realtime

Movable Ink | Agile Email Marketing

movableink.com

As shipping time became more limited approaching the holidays, Lilly Pulitzer encouraged shoppers to order online and pick up at the closest store location by including a real-time local map and store address information in this holiday email. #emailmarketing #retail #geotargeting #holidayemail

Movable Ink | Agile Email Marketing

movableink.com

Home Depot used a live countdown clock to create a sense of urgency for a limited-time online sale. Subject line: Up to 20% Off 'til Midnight #emailmarketing #retail #countdownclock #holidayemail

American Eagle Outfitters included an embedded video (above "This Year, Give Something Legendary") in this holiday email promotion. #emailmarketing #video #retail #holidayemail

Movable Ink | Agile Email Marketing

movableink.com

TJMaxx included an embedded video promoting a gift card giveaway contest in this holiday email. The video played directly in the inbox, with no need to open in an external browser or media player. #emailmarketing #retail #holidayemail #video

Movable Ink | Agile Email Marketing

movableink.com

RadioShack's Cyber Monday "24 DEALS IN 24 HOURS" email encouraged recipients to check back every hour to see the next great deal. The featured item refreshed itself automatically. #emailmarketing #cybermonday

Movable Ink | Agile Email Marketing

movableink.com