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Emails - Mobile

Customize content to the device that your email is read on (mobile, tablet, desktop).

This email from Comedy Central used device-targeting to show the most relevant creative. If the recipient opened on an iPad, the "Download The New App On Your iPad" banner was displayed, and likewise if opened on an iPhone. #emailmarketing

This campaign from Starbucks encouraged use of the Starbucks mobile app. When viewed on an iPhone, viewers saw only the image to download on the App Store. Likewise, when viewed on an Android device, viewers saw only the image to download on Google Play.

Movable Ink | Agile Email Marketing

movableink.com

This newsletter from Express was optimized for enhanced viewing on desktop versus mobile devices. The top call-to-action for the promotional sale is more prominent in the mobile version.

Bare Necessities optimized this promotional email for mobile by making the call-to-action buttons more distinct in the mobile version (larger, and in yellow). Doing this made it easier for recipients to click-through on mobile devices.

1-800-flowers completely optimized this email campaign for mobile. The call-to-action buttons stand out prominently in the mobile version. The single bouquet image and concise text also help make this email easy to view on mobile devices.

RadioShack promoted certain products based on the user’s open device. For example, if the recipient opened the email on an iPhone, the creative showed only accessories for iPhones, likewise for Android, Kindle Fire, BlackBerry, and other devices.

This newsletter from Express was optimized for enhanced viewing on desktop versus mobile devices. The discount barcodes allowed for easy scanning in retail locations.

Grace Low, digital marketing manager for Comedy Central shares her latest masterpiece o/b/o the Colbert Report on Twitter: "How did you know I was on an iPhone?! @movableink rules #colbertapp pic.twitter.com/PSTmplGXCF"

Movable Ink | Agile Email Marketing

movableink.com

Device targeted Welcome email from American Eagle Outfitters. When opened on a smartphone, a hero banner appears at the top of the message promoting mobile app downloads.

Different content and layout based on whether recipient opens the email on a desktop or smartphone

Comedy Central took advantage of yesterday's election to boost downloads of The Daily Show smartphone app. This is the same email, but with different "top of the fold" image and call-to-action based on whether the message was opened on a desktop or smartphone.

Movable Ink | Agile Email Marketing

movableink.com

Lilly Pulitzer takes multiplatform email optimization to a whole other level. This is 1 email, but with 2 entirely different looks depending on whether you open it on a desktop or smartphone. (This is an example of Live Content, not to be confused with "Responsive Layout/Design.")

Movable Ink | Agile Email Marketing

movableink.com