Categories
Log in
There’s more to see...
Sign up to see the rest of what’s here!

Emails - Mobile

Customize content to the device that your email is read on (mobile, tablet, desktop).

Related Boards

This email from Bass Pro Shops contained multiple images, each optimized for enhanced viewing on desktops, smartphones, and tablets. In the mobile version, the “Shop All” call-to-action button was enlarged and moved to the top of the email. Also, a countdown clock helped create a sense of urgency for the limited-time-only sale. #emailmarketing #mobileoptimization

This email from ESPN, promoting the ESPN Fantasy Football mobile app, offers an entirely different experience when opened on a mobile device versus on desktop. Click to read more about it on our blog! #emailmarketing #mobile

This email from Saks Fifth Avenue is entirely different when opened on mobile devices. On an iPhone, the email promotes the Saks app for iPhone, and likewise when opened on an iPad. #emailmarketing #mobilemarketing

Movable Ink | Agile Email Marketing

movableink.com

This email from Comedy Central used device-targeting to show the most relevant creative. If the recipient opened on an iPad, the "Download The New App On Your iPad" banner was displayed, and likewise if opened on an iPhone. #emailmarketing

This campaign from Starbucks encouraged use of the Starbucks mobile app. When viewed on an iPhone, viewers saw only the image to download on the App Store. Likewise, when viewed on an Android device, viewers saw only the image to download on Google Play.

Movable Ink | Agile Email Marketing

movableink.com

This newsletter from Express was optimized for enhanced viewing on desktop versus mobile devices. The top call-to-action for the promotional sale is more prominent in the mobile version.

Bare Necessities optimized this promotional email for mobile by making the call-to-action buttons more distinct in the mobile version (larger, and in yellow). Doing this made it easier for recipients to click-through on mobile devices.

1-800-flowers completely optimized this email campaign for mobile. The call-to-action buttons stand out prominently in the mobile version. The single bouquet image and concise text also help make this email easy to view on mobile devices.

RadioShack promoted certain products based on the user’s open device. For example, if the recipient opened the email on an iPhone, the creative showed only accessories for iPhones, likewise for Android, Kindle Fire, BlackBerry, and other devices.

This newsletter from Express was optimized for enhanced viewing on desktop versus mobile devices. The discount barcodes allowed for easy scanning in retail locations.

Device targeted Welcome email from American Eagle Outfitters. When opened on a smartphone, a hero banner appears at the top of the message promoting mobile app downloads.

Different content and layout based on whether recipient opens the email on a desktop or smartphone

Comedy Central took advantage of yesterday's election to boost downloads of The Daily Show smartphone app. This is the same email, but with different "top of the fold" image and call-to-action based on whether the message was opened on a desktop or smartphone.

Movable Ink | Agile Email Marketing

movableink.com

Nice Halloween-themed — and device targeted — email from Seamless. Notice how it automatically detects the device used to view the email and includes a call to action specifically to “Get The iPhone App”.

Movable Ink | Agile Email Marketing

movableink.com

Lilly Pulitzer takes multiplatform email optimization to a whole other level. This is 1 email, but with 2 entirely different looks depending on whether you open it on a desktop or smartphone. (This is an example of Live Content, not to be confused with "Responsive Layout/Design.")

Movable Ink | Agile Email Marketing

movableink.com