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In this email, Finish Line used deep linking to Twitter with a pre-populated tweet to allow subscribers to tweet their support for the 2014 Super Bowl teams. #emailmarketing #retail #superbowl #socialmedia

Movable Ink | Agile Email Marketing

RadioShack's 2013 #CyberMonday "24 Deals in 24 Hours" email encouraged recipients to check back each hour to see the latest deal. The featured item refreshed itself automatically in the email, and an animated countdown clock showed the time remaining until the next deal reveal. A live feed of RadioShack's tweets encouraged subscribers to tweet their guesses. #emailmarketing #retail #holidayemail #countdownclock #socialmedia

Lilly Pulitzer made it easy for subscribers to let their networks know what's on their wish lists this year by including a pre-populated tweet with the #buymelilly hashtag in this holiday season email campaign. Subject line: Chic chit-chat. #emailmarketing#socialmedia #retail #holidayemail

Little Miss Matched used a live countdown timer to promote a 1-day flash sale. The "Shop New Arrivals" section was a live web crop of the latest inventory available online. Social media icons deep-linked to the respective apps when the email was viewed on a mobile device. #emailmarketing #countdowntimer #retail #webcrop #socialmedia

Lilly Pulitzer's October edition of "The Monthly Juice" newsletter included two deep-linked pre-populated tweets. With a single click, recipients could prompt Twitter to open on a desktop browser, mobile browser, or mobile app if detected as installed. A tweet with a quote or the #lifesaparty hashtag was auto-populated and ready to send. #emailmarketing #socialmedia #retail #marketing

Movable Ink | Agile Email Marketing

Saks Fifth Avenue encouraged customers to tag their Instagram photos using the #SaksSelfie hashtag in order to enter a contest. The three latest #SaksSelfie Instagram photos appeared in the email. #emailmarketing #socialmedia

Inkredible Five Winter 2013

This email from South Park uses a countdown clock to show the time remaining until the season premiere, and includes live tweets. When the email is opened on mobile, a new call-to-action appears at the bottom of the message promoting the South Park Sound Board App. #emailmarketing #socialmedia

Lilly Pulitzer showed a live feed of tweets that use the hashtag #LillyDreamJob in this email to promote a college campus recruiting program. #emailmarketing #socialmedia

Movable Ink | Agile Email Marketing

Lee Jeans included live tweets in this email to promote participation in Lee National Denim Day, an initiative with the American Cancer Society. #emailmarketing #socialmedia

Lee showed the latest tweets from the brand's Twitter handle directly in this email, updated in real-time. #emailmarketing #socialmedia

This email from ESPN for The ESPYS Awards included live social media chatter and deep linked to Twitter with a pre-populated tweet. Click the image to learn more. #emailmarketing #socialmedia

Emails We Love: ESPN’s ESPYS Awards | Movable Ink Blog

Comedy Central email sent after the "Half Xmas" episode of Workaholics aired. Used live tweets to encourage fans to "keep the Half Xmas parties going," along with a link to watch the full episode. #emailmarketing #socialmedia

Movable Ink | Agile Email Marketing

TV Land's promotional email for "Hot in Cleveland" included a countdown clock showing the time left until the live show, a video that played directly in the inbox, and the latest tweets from fans.

ESPN's email for the NFL Draft was full of agile elements. ESPN kept fans up-to-date with a dynamic clock counting down until the next draft round, real-time information on the current draft round, and live sports commentary from social media.