Emails - Social
Stream the social media conversation around your brand into email.
Lilly Pulitzer showed the latest tweets using #hoorayforspring in this email, and made it easy for subscribers to participate by deep-linking to Twitter with a pre-populated tweet. This campaign also used real-time geo-targeting to show a local map and address information of the nearest retail location. #emailmarketing #retail #socialmedia #realtime #geotargeting
RadioShack's 2013 #CyberMonday "24 Deals in 24 Hours" email encouraged recipients to check back each hour to see the latest deal. The featured item refreshed itself automatically in the email, and an animated countdown clock showed the time remaining until the next deal reveal. A live feed of RadioShack's tweets encouraged subscribers to tweet their guesses. #emailmarketing #retail #holidayemail #countdownclock #socialmedia
Lilly Pulitzer made it easy for subscribers to let their networks know what's on their wish lists this year by including a pre-populated tweet with the #buymelilly hashtag in this holiday season email campaign. Subject line: Chic chit-chat. #emailmarketing#socialmedia #retail #holidayemail
Little Miss Matched used a live countdown timer to promote a 1-day flash sale. The "Shop New Arrivals" section was a live web crop of the latest inventory available online. Social media icons deep-linked to the respective apps when the email was viewed on a mobile device. #emailmarketing #countdowntimer #retail #webcrop #socialmedia
Lilly Pulitzer's October edition of "The Monthly Juice" newsletter included two deep-linked pre-populated tweets. With a single click, recipients could prompt Twitter to open on a desktop browser, mobile browser, or mobile app if detected as installed. A tweet with a quote or the #lifesaparty hashtag was auto-populated and ready to send. #emailmarketing #socialmedia #retail #marketing
This email from South Park uses a countdown clock to show the time remaining until the season premiere, and includes live tweets. When the email is opened on mobile, a new call-to-action appears at the bottom of the message promoting the South Park Sound Board App. #emailmarketing #socialmedia
TV Land's promotional email for "Hot in Cleveland" included a countdown clock showing the time left until the live show, a video that played directly in the inbox, and the latest tweets from fans.
ESPN's email for the NFL Draft was full of agile elements. ESPN kept fans up-to-date with a dynamic clock counting down until the next draft round, real-time information on the current draft round, and live sports commentary from social media.