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Emails - Time-Sensitive

Show days, hours, minutes, and seconds using a countdown clock.

This email from Finish Line included a live countdown clock until the launch of the Retro 3 Jordan sneaker. Once the shoe was on sale, a live web crop at the bottom showed the current sizes remaining.

Charming Charile promoted a Buy One Get One Free sale by combining a countdown timer with a local map that geo-targeted recipients to display the nearest store locations. #emailmarketing # retail #realtime #geotargeting #countdowntimer

In this email, SiriusXM used a live countdown timer to show how much time was left until the end of a 12-hour flash sale. #emailmarketing #countdowntimer #retail #realtime

7 For All Mankind used a countdown clock to show how much time was left until the end of the "Fashion Denim Days" sale. #emailmarketing #countdownclock #retail #realtime

Golf Magazine used a countdown clock and time-sensitive creative to promote a limited-time offer. The number of days displayed in the "2 days left" banner you see here changed depending on the day the subscriber opened the message. #emailmarketing #countdownclock #realtime #media

Once the online shipping deadline for Christmas had passed, the call-to-action in this email from Finish Line changed to promote e-gift card purchases and in-store pickups. #emailmarketing #realtime

XFINITY by Comcast used a live, animated countdown clock to show the time remaining until the start of the Sochi 2014 Olympics coverage. #emailmarketing #media #olympics #countdownclock #realtime

ESPN streamed the live score of this game directly into the email. If opened after the game ended, the final score was shown and the call-to-action changed to direct subscribers to a recap of the game. #emailmarketing #realtime #media #sportsmarketing

Walgreens counted down until the end of a limited time holiday sale on photo products. After the offer had expired, the email completely changed to promote a new offer and call to action. #emailmarketing #retail #countdownclock #holidayemail

RadioShack counted down the days remaining until Christmas by using a live animated countdown clock in this email. At the bottom of the email, each subscriber's closest RadioShack store location is displayed by using real-time geo-targeting. #emailmarketing #retail #holidayemail #countdownclock #geotargeting

The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime

Halfords used a live animated countdown clock in this email to create a sense of urgency around the Christmas deal of the day. #emailmarketing #retail #countdownclock #holidayemail

ASOS used a live animated countdown clock in this email to show how much time remained until the end of a sale. #emailmarketing #retail #countdownclock

Home Depot used a live countdown clock to create a sense of urgency for a limited-time online sale. Subject line: Up to 20% Off 'til Midnight #emailmarketing #retail#countdownclock #holidayemail

RadioShack's 2013 #CyberMonday "24 Deals in 24 Hours" email encouraged recipients to check back each hour to see the latest deal. The featured item refreshed itself automatically in the email, and an animated countdown clock showed the time remaining until the next deal reveal. A live feed of RadioShack's tweets encouraged subscribers to tweet their guesses. #emailmarketing #retail #holidayemail #countdownclock #socialmedia

Lee Jeans used a live countdown clock to show subscribers how much time was left to enjoy exclusive #CyberMonday deals. #emailmarketing #retail #holidayemail #countdownclock

Home Depot used an animated countdown clock in this email to show how much time was left to shop #CyberMonday deals online. #emailmarketing #retail #holidayemail #countdownclock

Aerie included a live countdown clock in this email to show how much time remained to take advantage of Cyber Monday online sales. #emailmarketing #retail #countdownclock #holidayemail #cybermonday

American Signature Furniture used a live countdown clock to show when its Black Friday deals ad circular would be released. After the ad was available, the image in the same email changed to show an updated call-to-action. Embedded video in email played directly in the inbox. #emailmarketing #countdownclock #video #retail #holidayemail

Home Depot used an animated countdown timer to show how much time remained for shoppers to take advantage of exclusive "Black Friday Sneak Peek" deals. #emailmarketing #holidayemail #blackfriday #countdowntimer

Little Miss Matched used a live countdown timer to promote a 1-day flash sale. The "Shop New Arrivals" section was a live web crop of the latest inventory available online. Social media icons deep-linked to the respective apps when the email was viewed on a mobile device. #emailmarketing #countdowntimer #retail #webcrop #socialmedia

Seamless, the online food delivery service, used a live countdown timer to show when a limited-time lunch deal would expire. Subject Line: Get 15% OFF lunch today only! #emailmarketing

Best of the Best encouraged subscribers to check back on the same email message over the course of three days to see new offers. This single-email, multi-day approach resulted in 170% lift in revenue. Click the image to learn more about this creative campaign. #emailmarketing #countdownclock #realtime

Using a single email, Boden displayed various messages in the days leading up to, and immediately following, the end of a special promotion. A #countdownclock showed the days, hours, minutes, and seconds left for shoppers to take advantage of the offer. #emailmarketing

This email from Bass Pro Shops contained multiple images, each optimized for enhanced viewing on desktops, smartphones, and tablets. In the mobile version, the “Shop All” call-to-action button was enlarged and moved to the top of the email. Also, a countdown clock helped create a sense of urgency for the limited-time-only sale. #emailmarketing #mobileoptimization #countdownclock