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Emails - Time-Sensitive

Show days, hours, minutes, and seconds using a countdown clock.

This email from Finish Line included a live countdown clock until the launch of the Retro 3 Jordan sneaker. Once the shoe was on sale, a live web crop at the bottom showed the current sizes remaining.

7 For All Mankind used a countdown clock to show how much time was left until the end of the "Fashion Denim Days" sale. #emailmarketing #countdownclock #retail #realtime

Movable Ink | Agile Email Marketing

movableink.com

Golf Magazine used a countdown clock and time-sensitive creative to promote a limited-time offer. The number of days displayed in the "2 days left" banner you see here changed depending on the day the subscriber opened the message. #emailmarketing #countdownclock #realtime #media

Movable Ink | Agile Email Marketing

movableink.com

Once the online shipping deadline for Christmas had passed, the call-to-action in this email from Finish Line changed to promote e-gift card purchases and in-store pickups. #emailmarketing #realtime

XFINITY by Comcast used a live, animated countdown clock to show the time remaining until the start of the Sochi 2014 Olympics coverage. #emailmarketing #media #olympics #countdownclock #realtime

Movable Ink | Agile Email Marketing

movableink.com

ESPN streamed the live score of this game directly into the email. If opened after the game ended, the final score was shown and the call-to-action changed to direct subscribers to a recap of the game. #emailmarketing #realtime #media #sportsmarketing

Movable Ink | Agile Email Marketing

movableink.com

Walgreens counted down until the end of a limited time holiday sale on photo products. After the offer had expired, the email completely changed to promote a new offer and call to action. #emailmarketing #retail #countdownclock #holidayemail

Movable Ink | Agile Email Marketing

movableink.com

The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime

Movable Ink | Agile Email Marketing

movableink.com

ASOS used a live animated countdown clock in this email to show how much time remained until the end of a sale. #emailmarketing #retail #countdownclock

Movable Ink | Agile Email Marketing

movableink.com

RadioShack's 2013 #CyberMonday "24 Deals in 24 Hours" email encouraged recipients to check back each hour to see the latest deal. The featured item refreshed itself automatically in the email, and an animated countdown clock showed the time remaining until the next deal reveal. A live feed of RadioShack's tweets encouraged subscribers to tweet their guesses. #emailmarketing #retail #holidayemail #countdownclock #socialmedia

American Signature Furniture used a live countdown clock to show when its Black Friday deals ad circular would be released. After the ad was available, the image in the same email changed to show an updated call-to-action. Embedded video in email played directly in the inbox. #emailmarketing #countdownclock #video #retail #holidayemail

Little Miss Matched used a live countdown timer to promote a 1-day flash sale. The "Shop New Arrivals" section was a live web crop of the latest inventory available online. Social media icons deep-linked to the respective apps when the email was viewed on a mobile device. #emailmarketing #countdowntimer #retail #webcrop #socialmedia

Movable Ink | Agile Email Marketing

movableink.com

Seamless, the online food delivery service, used a live countdown timer to show when a limited-time lunch deal would expire. Subject Line: Get 15% OFF lunch today only! #emailmarketing

Movable Ink | Agile Email Marketing

movableink.com

Best of the Best encouraged subscribers to check back on the same email message over the course of three days to see new offers. This single-email, multi-day approach resulted in 170% lift in revenue. Click the image to learn more about this creative campaign. #emailmarketing #countdownclock #realtime