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Emails - Time-Sensitive

Show days, hours, minutes, and seconds using a countdown clock.

This email from Finish Line included a live countdown clock until the launch of the Retro 3 Jordan sneaker. Once the shoe was on sale, a live web crop at the bottom showed the current sizes remaining.

Golf Magazine used a countdown clock and time-sensitive creative to promote a limited-time offer. The number of days displayed in the "2 days left" banner you see here changed depending on the day the subscriber opened the message. #emailmarketing #countdownclock #realtime #media

Once the online shipping deadline for Christmas had passed, the call-to-action in this email from Finish Line changed to promote e-gift card purchases and in-store pickups. #emailmarketing #realtime

RadioShack's 2013 #CyberMonday "24 Deals in 24 Hours" email encouraged recipients to check back each hour to see the latest deal. The featured item refreshed itself automatically in the email, and an animated countdown clock showed the time remaining until the next deal reveal. A live feed of RadioShack's tweets encouraged subscribers to tweet their guesses. #emailmarketing #retail #holidayemail #countdownclock #socialmedia

American Signature Furniture used a live countdown clock to show when its Black Friday deals ad circular would be released. After the ad was available, the image in the same email changed to show an updated call-to-action. Embedded video in email played directly in the inbox. #emailmarketing #countdownclock #video #retail #holidayemail

Little Miss Matched used a live countdown timer to promote a 1-day flash sale. The "Shop New Arrivals" section was a live web crop of the latest inventory available online. Social media icons deep-linked to the respective apps when the email was viewed on a mobile device. #emailmarketing #countdowntimer #retail #webcrop #socialmedia

Seamless, the online food delivery service, used a live countdown timer to show when a limited-time lunch deal would expire. Subject Line: Get 15% OFF lunch today only! #emailmarketing

Best of the Best encouraged subscribers to check back on the same email message over the course of three days to see new offers. This single-email, multi-day approach resulted in 170% lift in revenue. Click the image to learn more about this creative campaign. #emailmarketing #countdownclock #realtime