Branding and Anti-branding
Links to branding and reactions to branding-both academic, journalistic, bloggers and industry perspectives
Behind The Minimal Look Of The 2014 Olympics Logo THE SOCHI OLYMPICS LOGO WAS ORIGINALLY MUCH MORE ORNATE. THEN THE SPEC CHANGED.
NBC's Iconic "Today Show" Rebrands, With A Cheerier Sunrise | Co.Design | business + design
Who Made That Redskins Logo? NYT, DANIEL ENGBER, Nov 15, 2013
Naomi Klein on how corporate branding has taken over America. Ten years after the publication of No Logo, Naomi Klein switches her attention from the mall to Barack Obama and discovers that corporate culture has taken over the US government. Naomi Klein. The Guardian, Saturday 16 January 2010
Michael Rock: Interview Discusses Historical Shift from Corporate Identity to Branding. Branding is not simply the unification of design elements (a manual telling you how to use a logo and a grid across many platforms), as in the 1960s. But, is about having many voices appropriate to many contexts: formal, informal, as well as various cultural and geographic contexts.
A Rare Peek At The Guidelines That Dictate Google’s Graphic Design A PAIR OF "VISUAL ASSETS GUIDELINES," POSTED BY ONE OF THE COMPANY’S SENIOR GRAPHIC DESIGNERS, OUTLINE PRECISELY HOW GOOGLE DESIGNERS ARE SUPPOSED TO SWEAT THE SMALL STUFF.
Brand New Review of The Whitney Museum's New Mark by Whitney Museum of American Art. The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic identity embraces the inventive spirit of the Museum, and signals other changes afoot as the Whitney prepares to move to its new building in 2015.