Branding - Infographics & Models
Branding Inforgraphic - pinned by @oriol_flo
The Most Valuable Brands in America, 2000 to 2013 - Businessweek..Coca-Cola (KO) has been dethroned by Apple (AAPL) from its long-running position as the world’s most valuable brand, according to the closely watched Interbrand Best Global Brands survey. The soft drink giant had held the No. 1 ranking for 13 consecutive years but fell to No. 3 in this year’s study by the consulting firm
The Most Valuable Brands in America. Evolution 2000 to 2013
The Hero’s Journey is a pattern of narrative identified by the American scholar Joseph Campbell that appears in drama, storytelling, myth, tarot, religious ritual, and psychological development. It describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great deeds on behalf of the group, tribe, or civilization.
Infografía ciclo de marca - by @oscardcoca
Brand Archetype Model: Una guía para la estrategia de posicionamiento.
Brand Audit - The Three Powerful Rings
INFOGRAPHIC: BELIEVABLE BRANDING In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. Whether consumers believe in these mass marketing branding messages had been a mystery. Until now. A recent Nielsen report on the levels of worldwide trust in brand messages and advertising inspired MDG Advertising to create the following informative infographic.
How to manage your company’s online reputation (infographic)
Value Proposition Worksheet