Digital Consumer Research
Colección de estudios de mercado y de tendencias del consumidor digital en Iberoamérica y el mundo
#Book - The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.
#Book - Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.
O estudo “Social TV – Da TV para a Internet” mostra que um total 86% dos entrevistados gostam de comentar nas redes sociais sobre o conteúdo que assistem na telinha. Considerando apenas as mulheres, esta porcentagem chega a 90%., enquanto para os homens, cai para 82%. Veja os dados completos aqui: www.ecglobalsolut...
As more consumers rely on mobile devices to pay for goods and services, watch videos, operate their intelligent homes, and more, mobile providers must expand digital offerings and maintain high-performing networks to attract and keep customers, according to Accenture’s Mobile Web Watch 2013 survey.