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Digital Consumer Research

Colección de estudios de mercado y de tendencias del consumidor digital en Iberoamérica y el mundo

Social Media: Influencer vs. Markenbotschafter | Online Marketing News

Is Visual Content the Future of Social Media? [INFOGRAPHIC]

La Música, Internet y Yo: Un streaming de pago conveniente

Millennials the most privacy-conscious generation, says study | News | Research

Agile, adaptive customer intelligence using social media by Jess Owens by Face, Social Intelligence for Brands via slideshare

#Book - The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.

#Book - Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.