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Digital Consumer Research

Colección de estudios de mercado y de tendencias del consumidor digital en Iberoamérica y el mundo

La Música, Internet y Yo: Un streaming de pago conveniente

[INFOGRAPHIC] THE ACTIONS, MOTIVATIONS AND INFLUENCE OF BRAND ADVOCATES. #SocialMediaTips

#InformeTwitter: conclusiones sobre la investigación del comportamiento de los usuarios en Twitter

Millennials the most privacy-conscious generation, says study | News | Research

Webinar: Cuestionarios buenos, datos óptimos

Agile, adaptive customer intelligence using social media by Jess Owens by Face, Social Intelligence for Brands via slideshare

#Book - The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.

#Book - Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.

'Millennials vs Boomers' by Column Five - Advertising, Design Agency, Art Direction from United States

#Infografia con comportamiento del #viajero #colombiano en el proceso de decisión del #viaje en relación a los #mediossociales. Fuente TurisTIC vía @Annie Burbano

O estudo “Social TV – Da TV para a Internet” mostra que um total 86% dos entrevistados gostam de comentar nas redes sociais sobre o conteúdo que assistem na telinha. Considerando apenas as mulheres, esta porcentagem chega a 90%., enquanto para os homens, cai para 82%. Veja os dados completos aqui: www.ecglobalsolut...

Mobile Trends Latam > El consumidor móvil en Latinoamérica: estado de situación y uso de los smartphones en México, Argentina y Brasil @OM Latam #MMA