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The Hidden Lever In Paid Search Optimization

There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle that continually gets left out. The hidden lever in paid search optimization is prioritization. Prioritizing optimization opportunities is equally as important as doing the optimiz...
Cindy L'Ecuyer
Cindy L'Ecuyer • 2 years ago

How do you prioritize PPC opportunities?

  • Terri Skitch
    Terri Skitch • 2 years ago

    I don't know what I'm missing. I can see targeting being twisted up and budget twisted down but why is content going down? Am I completely misreading this infographic?

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