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How to ‘Protect’ Brand Keywords for Less

Imagine you own a restaurant and one day, a couple of big guys in nice suits come through your front door. One of the men introduces himself: “Good evening. My name is Gino, and this my colleague, Salvatore. We’re helping local businesses with their marketing and wanted to see if we could help you.”...
Search Engine Land
Search Engine Land • 2 years ago

Competitors will likely show up at the top of the paid search results if you don't pay for your own branded terms. Avoid spending more than you should with these tips.

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Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. In Q4 Google commanded 86.5% of global paid search spend and a whopping 93% of impressions. Advertisers spent 13% more on search spending with Google than they did a year ago. Spending on the Yahoo Bing Network increased 23% over the past year, however spend fell 6% from Q3. #ppc

We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the top ad block and it’s rolled out officially for most — if not all — search terms on Google AdWords. The new text appears at the top of the yellow AdWords box on search engine results pages, with the user’s search term bolded.

The Future of Paid Search