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Awesome book! Anything by Seth Godin is definitely worth reading.
Tribes by Seth Godin
Free Prize Inside - Seth Godin
Poke the Box by Seth Godin
I once reviewed this book : jimenez.weerden.tv/2012/02/08/review-the-dip-by-seth-godin/
Meatball Sundae: Is Your Marketing out of Sync?
My book review of Linchpin: jimenez.weerden.tv/2012/01/22/review-linchpin-by-seth-godin/