Since Caribou Coffee relaunched its brand in the spring of 2010, its cups have become iconic and beloved by customers. Each year, the brand asks the question 'What do you stay awake for?' and then answer it with optimistic, authentic and fun "Bousims" expressed on the cups. This year Colle+McVoy kept the cups fresh by taking a more illustrative approach to the design.
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"Every year Sussner Design Company designs a survival item to send to our friends, clients and new business leads. This year's survival item is a ceramic coffee cup that comes with a packet of instant coffee to be used for their first cup of joe. Its hard to go wrong with great coffee and design."