Also on these boards
I think this is a good example of a logo that has become successful, yet remains simple. This logo is known well by all, but it still remains subtle. The bold red color is striking and always catches your attention. I also like that the "target" logo is literally a simplified target.
Even though this logo has a very modern look to it, it was kind of difficult for me to read at first. The red color pops out more to me when I glance at it and only notice the wave effect. It might be more clear to read if there was a darker shade of grey or another contrasting color.