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I don't think it impacts loyalty as much as brand awareness that may help with acquisition. Loyalty in my mind comes after the brand introduction or "like".
Social: Expectations from Marketer post-Liking
Best "how to value a Facebook fan" graphic ever. #infographic
What #Facebook Users 'Like' and Why: Do Facebook Users Even Know What They Like? Facebook Brand Pages Lag Behind In ‘Likes’
Facebook Marketing Infographic, how to get more engagement
Interesting insights into why people like -- or don't like -- brands on Facebook
Facebook EdgeRank - What You Need to Know
The Anatomy of a Facebook Fan
HOW TO PREPARE FOR THE END OF FACEBOOK via @therichbrooks #facebook
how to get more likes on Facebook
Facebook Page Performance Barometer.